What is Niche Marketing?
A niche market is a small target group of customers, a subset of a wider market. It is often referred to as a “target market” or “target audience” because of its specific value to a business or organisation. Niche marketing is used by businesses with a specific skill set to maximise the skills that they possess and gain as much benefit as they can from their target audience, or niche. The advantages of niche marketing are obvious. Where a marketplace is crowded there is more competition and the market favours those with greater muscle – financial or otherwise – who ...
Niche Marketing And The Internet
The Internet is viewed by advertising executives the world over as a gift from some benevolent creator that makes their job exponentially easier. It is no coincidence that most websites that make money do so from selling advertising space. Imagine a billboard of infinite dimension. Now, imagine that your job is to find some small amount of space on that billboard onto which to place an advertisement. The phrase “spoilt for choice” quite simply doesn’t even begin to cover how that must feel. Of course, the job is a little bit more complicated than that – you want to find ...
Niche Marketing For Beginners
No small business will ever be able to compete with the global conglomerates for the broader market, but there are so many markets within markets, and even potential markets that have yet to be discovered (or “gaps in the market”), and it is in these smaller corners that the small business can make its money and, perhaps as significantly, its reputation. Many of the major corporations around today made their beginnings as corner stores, Mom-and-Pop diners, or in the case of one that I will not name, selling a nerve tonic. Essentially, a business is founded because someone sees a ...
